Store policy
Just a few things worth knowing before you shop at Luova. Nothing scary, I promise. If something isn't clear, just ask!
Sales are final
All sales are final, with a couple of exceptions.
- If you are charged twice for the same item on the Marketplace, let me know and I'll sort it out.
- Inworld, you are protected from accidental repeat purchases. If you try to buy the exact same item again, you'll be refunded automatically.
- The ownership check is done per item, not per outfit or body pack. If you already own one body version and buy another, the vendor won't stop you, so please check the body before paying.
- Bought the wrong body by mistake? You can swap it for another fit of the same item, up to 3 times, from your account page or the Luova bot.
- Store credit is non-refundable and can't be exchanged back into Lindens. The same will go for gift cards once they launch.
Before you buy
A couple of things are worth checking before you hit Pay.
- Try the demo whenever one is available. It's free, and it's the best way to make sure the item works for your body and that you actually like it before buying.
- Gifting someone? Check the details first. Make sure you've entered the right username and selected the right body pack. Gifts are delivered directly to the person you choose, and unfortunately I can't undo a gift sent to the wrong avatar.
Store credit
Store credit is my way of saying thank you for supporting Luova. Here's how it works:
- Earn 5% back in store credit on the Lindens you spend, inworld and on the Marketplace, or 10% as a Luova group member, automatically, inworld and on the Marketplace.
- Store credit can be used on full-price items. It can't be used alongside sale pricing, member pricing, or gift purchases.
- Store credit belongs to the avatar it was issued to and cannot be transferred.
- Store credit can't be used on collaboration or charity items. Collaborations are usually marked Luova x the other store's name on the advert, and charity items are clearly indicated on the vendor.
From 1 January 2027, store credit expires after 3 months, or 6 months for Luova group members and news subscribers. Your balance on 1 January 2027 stays available until 1 April 2027, or 1 July 2027 for Luova group members and news subscribers. Anything earned from then on expires 3 months after it's issued, or 6 months if you are in the Luova group or subscribed to Luova news on the day you receive it. Expired credit is simply removed from your balance.
The Luova group
Joining the Luova group costs a one-time L$250, and the joining fee is non-refundable. As a group member, you:
- Can claim L$250 in store credit every month.
- Earn 10% back in store credit instead of the usual 5%, automatically, inworld and on the Marketplace.
- Get early access to news, including new releases and sales before they're announced elsewhere.
New releases and sales
New releases have a little time before they can appear in sale events.
- A new full-price event release stays exclusive for 6 months before it may appear in a sale event.
- After 3 months, new variations or retextures using the same mesh may appear in sales.
- Items released specifically for a sale event are already discounted, so their price generally won't change much when they appear in future sales.
Wondering when sales usually happen? Have a look at the sale calendar.
Luova Price Protection
If you purchase an item at full price and it goes on an eligible sale within 7 days of your purchase, you'll receive the difference as gift card balance.
There's nothing to claim. The bot will automatically notify you by IM when your balance has been added, and the adjustment will also appear in your Luova account history.
Eligible sales
- Weekend sales
- Flash sales
- Individual item discounts
Excluded promotions
Price protection does not apply to planned promotional campaigns, including:
- Planned storewide percentage sales
- Shop & Hop
- Anniversary sales
- Black Friday / Cyber Monday
- Seasonal promotions (Valentine's Day, Summer, Halloween, Christmas and New Year)
Which purchases qualify?
- Purchases made in-world or through the Second Life Marketplace.
- Items purchased at full price within the 7 days immediately preceding an eligible sale.
- The exact item and package you originally purchased.
For example, if you purchased a single fit and only the fatpack goes on sale, you won't qualify. The same applies if you bought a fatpack and only an individual fit goes on sale.
Which purchases don't qualify?
- Items purchased at a sale, group discount or any other reduced price.
- Free items and items won in giveaways.
How is the difference calculated?
Your gift card amount is calculated using the price you actually paid, minus the new sale price.
Store credit used towards the original purchase does not count as payment. Gift card balance, however, does count as payment.
Example: An item normally costs L$250 and goes on sale for L$50. You originally paid L$100 using store credit and L$150 in Linden Dollars. Your price protection adjustment will be L$100.
If you purchased an item as a gift for someone else, the gift card balance will be credited to the original buyer.
Good to know
- Each purchase can only receive one price protection adjustment.
- Gift card balance never expires.
- It can be used towards any in-world Luova purchase, including discounted items and weekend sales.
- You can gift your balance to another Luova account.
- Gift card balance is non-refundable and cannot be exchanged for Linden Dollars.
♥ Thank you for shopping at Luova!
Item permissions
Most Luova items are Copy and Modify, No Transfer.
Gacha items are the exception. These are No Copy, Modify, Transfer.
Sometimes an item may show as No Modify because it contains a script. This doesn't necessarily mean you can't customise it. You can still make adjustments through the item's own menu, within Second Life's limitations.
My work, and yours
Everything in Luova is made by me, including the meshes and textures, and everything is created exclusively for Second Life. I retain the copyright and intellectual property rights to my work.
When you buy something from Luova, you're buying a personal licence to use it inside Second Life. Wear it, style it, photograph it, decorate with it, and enjoy it!
What you can't do is:
- Copy, share, redistribute or resell the files.
- Take the mesh or textures outside Second Life.
- Extract, reverse engineer or re-upload any part of an item.
- Use my work to create or sell derivative products.
Content theft is taken seriously. If my work is stolen, I will pursue it through Linden Lab's DMCA process and, where appropriate, other available avenues.
My work is exclusive to Second Life. If you ever spot a Luova mesh or texture somewhere outside Second Life, please let me know. A quick message can make a huge difference.
Your privacy
Luova keeps only what it needs to run the store: your Second Life name and avatar key, what you've bought, your store credit, and any messages, requests or support tickets you send me.
How it's used: to deliver and redeliver your purchases, keep your account page working, and answer support questions. When you visit the mainstore, your avatar name and the time of your visit are saved, so I can see how busy the store is and greet you.
Messages: news and rezday messages are only sent if you've asked for them, and you can turn them off on your account page at any time. A few one-off messages are sent without signing up: a welcome message after your first purchase, a message if you win a giveaway you entered, and a message if price protection pays you back.
Who else handles it: I never sell your details. The site and its data are hosted by Cloudflare. Your IP address is only used briefly to protect logins. The New to Second Life page also shows pictures from Second Life's website and Flickr, so those services see your visit when you open that page.
How long it's kept: your account details are kept for as long as your account exists, so your purchases and redeliveries keep working.
Your rights: you can ask to see, correct or remove your details by emailing support@luova.page or messaging Luova Celestia inworld. Removing your details also removes the record of what you own, so redelivery won't work for those items afterwards.
If something doesn't seem right, please talk to me first and I'll sort it out. You also have the right to complain to the data protection authority where you live.