Created for your
Second Life
Luova is my virtual store — apparel, accessories, home decor, and more — all designed from start to finish by me. Collections evolve with inspiration, events, and occasional requests rather than a fixed formula.
This site showcases current releases and the full Luova catalogue. Customers can access loyalty rewards, subscriptions, purchase history, redelivery options, giveaways, and more.
Justarrived
Browse Full Catalogue →New to
Second Life?
Second Life is a free virtual world where millions of people create, explore, and connect. Think of it as a living creative platform — your avatar, your space, and your experiences are entirely your own.
Running since 2003, it has its own economy with a real exchange rate, and hosts a thriving community of creators, shoppers, and explorers. Everything in Luova's store is made specifically for Second Life residents.
Create your account and download the viewer
Sign up for free at secondlife.com and download the official viewer, or Firestorm — preferred by most residents.
Choose and customise your avatar
Your avatar is entirely yours — shape, skin, hair, clothing, and body mesh. Popular mesh bodies include Maitreya, Legacy, and eBody. Most Luova items are made for these.
Explore and use Linden Dollars
Second Life has its own economy. Linden Dollars (L$) are purchased with real money and used in-world. The exchange rate is roughly L$260 per USD.
Visit Luova and claim your perks
If your account is under 90 days old, claim L$750 in store credit at the mainstore terminal. The Luova group unlocks monthly credit, giveaways, and subscriber benefits.
Browse the Marketplace from anywhere
The SL Marketplace lets you shop without being logged in. Items are delivered directly to your avatar. Browse Luova's full collection there too.
Second Life Flickr
All rights remain with the original photographers · Content displayed via Flickr’s public feed